Preperation Phase

How to Prepare for the Exhibition?

Successful participation in a trade show requires good planning. For successful planning and participation, an executive must be designated as the trade show coordinator. The primary duties of this person are:

• Preparation and follow-up of the exhibition budget
• Execution of organization procedures
• Reservation of the stand
• Selection of the goods to be exhibited
• Organization of the stand construction and decoration
• Transportation of the products and promotional materials to be exhibited
• Travel and accommodation procedures for the personnel attending the exhibition
• Finding, organization, training and determination of job descriptions of the necessary stand personnel
• Keeping visitor records
• Follow-up of customers after the exhibition
• General evaluation of the event